"It is no exaggeration to say that the Beijing Olympics in 2008 represent the 'coming out' party of China," says Ben Macklin, eMarketer Senior Analyst and the author of the new report, China Internet Audience. "While China has enjoyed terrific economic growth over the last 20 years, and now is the fourth-largest economy in the world — and the second-largest in terms of purchasing-power parity — its international influence and reputation have not matched its burgeoning economic power. But all that is changing."